Campaign Manager and Marketer: Divar, Nov. 2021 – Nov. 2022
- Developed, planned, executed, and reported on various multi-channel marketing campaigns at a large scale.
- Engaged in initiating, planning, developing and producing of various in-app campaigns and creative advertisements.
- Allocated, planned, spent and tracked marketing campaign budgets, expenses and response rates to evaluate each campaign, based on program objectives and industry norms.
- Prepared and delivered advertising communication material to all stakeholders, both internal and external.
- Conferred with chief officers and senior members of departments to on topics such as legal contracts, selection of advertising media mixes, technical integrations, bug fixes, and product business strategy.
- Identified and developed contacts for promotional campaigns and industry programs that met the identified standards, such as advertising and design agencies, marketing tools, advisors, publishers, etc.
- Closely worked with legal, financial, public relations, user experience, IT, product, and tech teams to ensure the level of desired consistency in alignment of campaign goals to business strategies
- Assembled and communicated with strong, diverse coalition of organizations and public figures, secured cooperation, support and action to further campaign goals.
- Stayed on top of all cultural, economical and industry-specific headlines and trends that affected media planning.
- Motivated and monitored the mobilization of all parties involved in the campaign to advance campaign goals.
- Coordinated activities of departments such as digital marketing, art, legal, finance, product, and market research.
- Prepared budgets and submitted estimates for program costs as part of campaign plan development.
- Identified, developed and executed organizational advertising policies and strategies.
- Inspected layouts and advertising copy and edited scripts, audio, video and other promotional material for adherence to specifications.
- Developed communicational materials, advertisements, presentations and public relations initiatives.
- Analyzed effectiveness of marketing tactics and channels.
- Devised and evaluated methods and procedures for collecting data, such as surveys, opinion polls and questionnaires.
- Read trade journals and professional literature to stay on top of marketing trends and innovations.
Digital Marketer: Digikala, Nov. 2021 – Sep. 2022
- Identified search query trends, real-time search and market opportunities.
- Optimized website architecture, digital assets and page construction for search engine consumption and optimal visibility.
- Actively participated in the process of creating branding identities and strategies for multiple products
- Proposed online and multiple-sales-channel campaigns to marketing executives.
- Assisted in setting up and optimizing analytics tools for tracking visitors’ behaviors.
- Conducted online marketing initiatives, on social media web sites.
- Negotiated placement of listings on third-party advertising platforms and digital directories
- Collaborated with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Created content plans and strategies for digital media.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Conducted financial modeling for online marketing programs or web site revenue forecasting.
- Participated in development and implementation of online marketing strategy.
- Implemented online customer service processes to facilitate positive and consistent user experiences.
- Assisted in evaluation and negotiation of contracts with vendors and online partners.
- Executed and managed communications with digital journalists and bloggers.
- Prepared electronic commerce designs and prototypes.
- Defined product requirements, based on market research analysis, in collaboration with user interface design, product, and engineering staff.
