{"id":8835,"date":"2020-03-19T08:23:52","date_gmt":"2020-03-19T04:53:52","guid":{"rendered":"https:\/\/alighavami.ir\/?p=8835"},"modified":"2024-12-25T03:29:21","modified_gmt":"2024-12-25T11:29:21","slug":"blog-8835","status":"publish","type":"post","link":"https:\/\/succourad.com\/en\/blog-8835\/","title":{"rendered":"Different Types of Business Models"},"content":{"rendered":"<div class=\"entry themeform\" dir=\"ltr\">\n<div class=\"entry-inner\">\n<p style=\"text-align: justify;\">A\u00a0<b>business model<\/b>\u00a0describes the\u00a0rationale\u00a0of how an\u00a0organization\u00a0creates, delivers, and captures\u00a0value,<sup id=\"cite_ref-Osterwalder2010_2-0\" class=\"reference\"><\/sup>\u00a0in economic, social, cultural or other contexts. The process of business model construction and modification is also called\u00a0<i>business model innovation<\/i>\u00a0and forms a part of\u00a0business strategy.<sup id=\"cite_ref-:1_1-1\" class=\"reference\"><\/sup><\/p>\n<p style=\"text-align: justify;\">In theory and practice, the term\u00a0<i>business model<\/i>\u00a0is used for a broad range of informal and formal descriptions to represent core aspects of a\u00a0business, including\u00a0purpose,\u00a0business process,\u00a0target customers, offerings, strategies,\u00a0infrastructure,\u00a0organizational structures, sourcing, trading practices, and operational processes and policies including\u00a0culture.<\/p>\n<p style=\"text-align: justify;\">Your\u00a0prototype\u00a0might be ready for presenting to investors or licensees but it is worth nothing if you do not have a business model in place. How are you going to explain to anyone what your product does\/intends to do and how it is going to add\/create value for customers as well as the company?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_4 counter-hierarchy counter-decimal\" style=\"text-align: justify;\">\n<h2>What is a Business Model?<\/h2>\n<\/div>\n<p style=\"text-align: justify;\">A\u00a0<em>Business Model<\/em>\u00a0is a conceptual structure that supports the viability of a product or company and explains how the company operates, makes money, and how it intends to achieve its goals. All the\u00a0business processes\u00a0and policies that a company adopts and follows are part of the business model.<\/p>\n<p style=\"text-align: justify;\">According to management guru Peter Drucker:<\/p>\n<blockquote><p>a business model is supposed to answer who your customer is, what value you can create\/add for the customer and how you can do that at reasonable costs.<\/p><\/blockquote>\n<p style=\"text-align: justify;\">Thus a business model is a description of the rationale of how a company creates, delivers and captures value for itself as well as the customer.<\/p>\n<p style=\"text-align: justify;\">The widespread use of business models came into existence with the advent of the personal computer which let people test and model the different components of a business. Successful business models before that were mostly created by accident and not by design. It\u2019s different for\u00a0business plans\u00a0and\u00a0business strategies\u00a0though.<\/p>\n<p style=\"text-align: justify;\">Every business model intrinsically has three parts \u2013<\/p>\n<ul style=\"text-align: justify;\">\n<li>everything related to designing and manufacturing the product<\/li>\n<li>everything related to selling the product, from finding the right customers to distributing the product<\/li>\n<li>everything related to how the customer will pay and\u00a0how the company will make money<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Different Types of Business Models<span id=\"Different-Types-of-Business-Models\" class=\"ez-toc-section\"><\/span><\/h2>\n<p style=\"text-align: justify;\">There are different types of business models meant for different businesses. Some of the basic types of business models are:<\/p>\n<h3 style=\"text-align: justify;\">Manufacturer<span id=\"Manufacturer\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A manufacturer makes finished products from raw materials. It may sell directly to the customers or sell it to a middleman i.e another business that sells it finally to the customer.\u00a0 Examples \u2013 Ford, 3M, General Electric.<\/p>\n<h3 style=\"text-align: justify;\">Distributor<span id=\"Distributor\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A distributor buys products from manufacturers and resells them to the retailers or the public. Examples \u2013 Auto Dealerships.<\/p>\n<h3 style=\"text-align: justify;\">Retailer<span id=\"Retailer\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A\u00a0retailer\u00a0sells directly to the public after purchasing the products from a distributor or wholesaler. Examples\u00a0 \u2013\u00a0Amazon, Tesco.<\/p>\n<h3 style=\"text-align: justify;\">Franchise<span id=\"Franchise\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A\u00a0franchise\u00a0can be a manufacturer, distributor or retailer. Instead of creating a new product, the franchisee uses the parent business\u2019s model and brand while paying royalties to it. Examples \u2013 McDonald\u2019s, Pizza Hut.<\/p>\n<h3 style=\"text-align: justify;\">Brick-and-mortar<span id=\"Brick-and-mortar\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Brick-and-mortar is a traditional business model where the retailers, wholesalers, and manufacturers deal with the customers face-to-face in an office, a shop, or a store that the\u00a0business\u00a0owns or rents.<\/p>\n<h3 style=\"text-align: justify;\">eCommerce<span id=\"eCommerce\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">E-Commerce business model is an upgradation of the traditional brick-and-mortar business model. It focuses on selling products by creating a web-store on the internet.<\/p>\n<h3 style=\"text-align: justify;\">Bricks-and-clicks<span id=\"Bricks-and-clicks\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A company that has both an online and offline presence allows customers to pick up products from the physical stores while they can place the order online. This model gives flexibility to the business since it is present online for customers who live in areas where they do not have brick-and-mortar stores. Examples \u2013 Almost all apparel companies nowadays.<\/p>\n<h3 style=\"text-align: justify;\">Nickel-and-dime<span id=\"Nickel-and-dime\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">In this model, the basic product provided to the customers is very cost-sensitive and hence priced as low as possible. For every other service that comes with it, a certain amount is charged. Examples \u2013 All low-cost air carriers.<\/p>\n<h3 style=\"text-align: justify;\">Freemium<span id=\"Freemium\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This is one of the most common business models on the Internet. Companies offer\u00a0basic services to the customers for free while charging a certain premium for extra add-ons. So there will be multiple plans with various benefits for different customers. Generally, the basic service comes with certain restrictions or limitations, such as in-app advertisements, storage restrictions etc., which the premium plans shall not have. For example, the basic version of Dropbox comes with 2 GB storage. If you want to increase that limit, you can move to the Pro plan and pay a premium of $9.99 a month for it. Some online image editors allow you to edit only a certain number of images in the free basic plan while an unlimited number of images in the paid plan.\u00a0Youtube\u2019s\u00a0free plan comes with ads while the premium (Red) plan has no ad interruption plus it has other benefits too. This model is one of the most adopted models for online companies because it is not only a great marketing tool but also a cost-effective way to scale up and attract new users.<\/p>\n<h3 style=\"text-align: justify;\">Subscription<span id=\"Subscription\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If customer acquisition costs are high, this business model might be the most suitable option. The\u00a0subscription business model\u00a0lets you keep customers over a long-term contract and get recurring revenues from them through repeat purchases. Examples \u2013\u00a0Netflix,\u00a0Dollar Shave Club.<\/p>\n<h3 style=\"text-align: justify;\">Aggregator<span id=\"Aggregator\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Aggregator business model\u00a0is a recently developed model where the company various service providers of a niche and sell their services under its own brand. The money is earned as commissions. Examples \u2013\u00a0Uber,\u00a0Airbnb,\u00a0Oyo.<\/p>\n<h3 style=\"text-align: justify;\">Online Marketplace<span id=\"Online-Marketplace\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Online marketplaces aggregate different sellers into one platform who then compete with each other to provide the same product\/service at competitive prices. The marketplace builds its brand over different factors like trust, free and\/or on-time home delivery, quality sellers, etc. and earns commission on every sale carried on its platform. Examples \u2013\u00a0Amazon,\u00a0Alibaba.<\/p>\n<h3 style=\"text-align: justify;\">Advertisement<span id=\"Advertisement\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Advertisement business models are evolving even more with the rise of the demand for free products and services on the internet. Just like the earlier times, these business models are popular with media publishers like\u00a0Youtube, Forbes, etc. where the information is provided for free but are accompanied with\u00a0advertisements which are paid for by identified sponsors.<\/p>\n<h3 style=\"text-align: justify;\">Data Licencing \/ Data Selling<span id=\"Data-Licencing-Data-Selling\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">With the advent of the internet, there has been an increase in the amount of data generated upon the users\u2019 activities over the internet. This has led to the advent of a new business model \u2013 the\u00a0data licencing business model. Many companies like\u00a0Twitter\u00a0and Onesignal sell\u00a0or licence the data of its\u00a0users or users of users\u00a0to third parties which then use the same for analysis, advertising, and other purposes.<\/p>\n<h3 style=\"text-align: justify;\">Agency-Based<span id=\"Agency-Based\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">An agency can be considered as a partner company which specialises in handling the non-core business activities like advertising, digital marketing, PR, ORM, etc. This company partners with several other companies that outsource their non-core tasks to them and is responsible to maintain privacy and efficiency in their work. Examples of such agencies are Ogilvy &amp; Mathers,\u00a0Dentsu Aegis Network, etc.<\/p>\n<h3 style=\"text-align: justify;\">Affiliate Marketing<span id=\"Affiliate-Marketing\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Affiliate marketing business model\u00a0is a commission-based model where the affiliate builds its business around promoting a partner\u2019s product and directs all its efforts to convince its followers and users to buy the same. In return, the affiliate gets a commission for every sale referred. An example of a business operating on affiliate marketing business model is\u00a0lifewire.com.<\/p>\n<h3 style=\"text-align: justify;\">Dropshipping<span id=\"Dropshipping\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Dropshipping\u00a0is a type of e-commerce business model where the business owns no product or inventory but just a store. The actual product is sold by partner sellers who receive the order as soon as the store receives an order from the ultimate customer. These partner sellers then deliver the products directly to the customer.<\/p>\n<h3 style=\"text-align: justify;\">Network Marketing<span id=\"Network-Marketing\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Network marketing\u00a0or multi-level marketing involves a pyramid structured network of people who sell a company\u2019s products. The model runs on a commission basis where the participants are remunerated when \u2013<\/p>\n<ul style=\"text-align: justify;\">\n<li>They make a sale of the company\u2019s product.<\/li>\n<li>Their recruits make a sale of the product.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Network marketing business model works on\u00a0direct marketing\u00a0and direct selling philosophy where there are no retail shops but the offerings are marketed to the target market directly by the participants. The market is tapped by making more and more people part of the pyramid structure where they make money by selling more goods and getting more people on board.<\/p>\n<h3 style=\"text-align: justify;\">Crowdsourcing<span id=\"Crowdsourcing\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Crowdsourcing business model\u00a0involves the users to contribute to the value provided. This business model is often combined with other business and revenue models to create an ultimate solution for the user and to earn money. Examples of businesses using the crowdsourcing business model are\u00a0Wikipedia,\u00a0reCAPTCHA,\u00a0Duolingo, etc.<\/p>\n<h3 style=\"text-align: justify;\">Peer 2 Peer Catalyst\/Platform<span id=\"Peer-2-Peer-CatalystPlatform\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A P2P economy is a decentralized internet-based economy where two parties interact directly with each other to buy or sell goods or to conduct a transaction without the intervention of any third party. A P2P catalyst is a platform where these users meet. Examples of P2P platforms are\u00a0Craigslist,\u00a0OLX,\u00a0Airbnb\u00a0etc.<\/p>\n<h3 style=\"text-align: justify;\">Blockchain<span id=\"Blockchain\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The Blockchain\u00a0is an immutable, decentralized, digital ledger. It is a\u00a0digital database that no one owns but anyone can contribute to. Many businesses are taking this decentralised route to develop their business models. Models based on blockchain are not owned or monitored by a single entity. Rather,\u00a0they work on peer-to-peer interactions\u00a0and record everything on a digital decentralized ledger.<\/p>\n<h3 style=\"text-align: justify;\">SAAS, IAAS, PAAS<span id=\"SAAS-IAAS-PAAS\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Many companies have started offering their\u00a0software, platform, and infrastructure as a service. The \u2018as a service\u2019 business model works on the principle of pay as you go where the customer pays for his usage of such software, platform, and infrastructure; he pays for what and how many features he has used and not for what he hasn\u2019t.<\/p>\n<h3 style=\"text-align: justify;\">High Touch<span id=\"High-Touch\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The High Touch model is one which requires lots of human interaction. The relationship between the salesperson and the customer has a huge impact on the overall revenues of the company. The companies with this business model operate on trust and credibility. Examples \u2013 Hair salons, consulting firms.<\/p>\n<h3 style=\"text-align: justify;\">Low Touch<span id=\"Low-Touch\" class=\"ez-toc-section\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The opposite of the High Touch model, the Low Touch model requires minimal human assistance or intervention in selling a product or service. Since as a company, you do not have to maintain a huge sales force, your costs decrease, though such companies also focus on improving technology to further reduce human intervention while making the customer experience better at the same time. Examples \u2013 Ikea, SurveyMonkey.<\/p>\n<p style=\"text-align: justify;\">Of course, most companies do not operate on any one of these business models but rather on a combination of some. Like it is perfectly possible for you to be a Bricks-and-clicks Low Touch Retailer or a High Touch Subscription-Based Manufacturer. What business model you choose depends on your business needs and what value you want to create for your stakeholders. Next, we will see\u00a0how to develop the perfect business model\u00a0for your startup, so that the chances of your success are amplified.<\/p>\n<blockquote><p><strong>Recommended\u00a0 Read :\u00a0<\/strong><a href=\"https:\/\/succourad.com\/en\/blog-10083\/\">What is Entrepreneurial Coaching and how does it help you?<\/a><\/p><\/blockquote>\n<h2>Conclusion:<\/h2>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\">Understanding different business models is crucial for entrepreneurs seeking to establish a viable business strategy that meets market demands while ensuring profitability and sustainability.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0business model\u00a0describes the\u00a0rationale\u00a0of how an\u00a0organization\u00a0creates, delivers, and captures\u00a0value,\u00a0in economic, social, cultural or other contexts. The process of business model construction and modification is also called\u00a0business model innovation\u00a0and forms a part of\u00a0business strategy. In theory and practice, the term\u00a0business model\u00a0is used for a broad range of informal and formal descriptions to represent core aspects of a\u00a0business, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[494],"tags":[610,611,612,613],"class_list":["post-8835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","tag-business-model","tag-ecommerce","tag-franchise","tag-freemium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Models | Different Types of Business Models&#187; Succourad<\/title>\n<meta name=\"description\" content=\"Business models are essential frameworks that outline how a company creates, delivers, and captures value in the marketplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/succourad.com\/en\/blog-8835\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Different Types of Business Models\" \/>\n<meta property=\"og:description\" content=\"Business models are essential frameworks that outline how a company creates, delivers, and captures value in the marketplace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/succourad.com\/en\/blog-8835\/\" \/>\n<meta property=\"og:site_name\" content=\"Succourad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/m.facebook.com\/Succourad\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-19T04:53:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-25T11:29:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/succourad.com\/en\/wp-content\/uploads\/2020\/03\/business-models.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dr. Ali Ghavami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Succourad\" \/>\n<meta name=\"twitter:site\" content=\"@Succourad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Ali Ghavami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-8835\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-8835\\\/\"},\"author\":{\"name\":\"Dr. Ali Ghavami\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#\\\/schema\\\/person\\\/d760ac637a84c149d4d5d88a1b938525\"},\"headline\":\"Different Types of Business Models\",\"datePublished\":\"2020-03-19T04:53:52+00:00\",\"dateModified\":\"2024-12-25T11:29:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-8835\\\/\"},\"wordCount\":1872,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-8835\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/succourad.com\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/business-models.webp\",\"keywords\":[\"Business Model\",\"eCommerce\",\"Franchise\",\"Freemium\"],\"articleSection\":[\"Entrepreneurship\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/succourad.com\\\/en\\\/blog-8835\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-8835\\\/\",\"url\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-8835\\\/\",\"name\":\"Business Models | Different Types of Business Models&#187; 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