{"id":2074,"date":"2016-11-08T17:34:22","date_gmt":"2016-11-08T16:34:22","guid":{"rendered":"http:\/\/alighavami.ir\/110\/2016\/11\/08\/digital-branding-5-signs-it-s-time-to-re-brand\/"},"modified":"2024-12-30T21:50:25","modified_gmt":"2024-12-31T05:50:25","slug":"blog-2074","status":"publish","type":"post","link":"https:\/\/succourad.com\/en\/blog-2074\/","title":{"rendered":"5 Signs It’s Time to Rebrand"},"content":{"rendered":"

Your brand is the core identity of your business: a collection of all the values, ideals, characteristics and personality traits of your company reduced to a single set of recognizable standards. But sometimes, even beloved brands go through crises; they succumb to the natural pressures of aging, or they fail to meet audience standards the way they used to.<\/p>\n

In these cases, it\u2019s a good idea to \u201crebrand,\u201d by either coming up with a new concept or modernizing your old one. On the other hand, however, re-branding at the wrong time might seriously jeopardize your image. So, how can you tell whether it\u2019s an appropriate time to rebrand your company?
\nWhy you shouldn’t re-brand on a whim<\/p>\n

Rebranding isn\u2019t a strategy you should pursue just because it \u201cseems like a good idea\u201d or because your gut\u2019s telling you to go for it. Your brand is the foundation for all your other marketing and messaging strategies, so changing it is literally going to affect everything else in your company. That\u2019s not a level of impact to trifle with. Plus, one of the most important factors for successful branding is consistency; if you change too much too quickly or at an inopportune time, you could interfere with your existing customers\u2019 loyalties to your brand.<\/p>\n

So, when is a \u201cgood\u201d time to rebrand? Here are five indicators:<\/p>\n

1. Your old image is obsolete.<\/strong><\/h2>\n

First, you could be in need of a re-brand simply because your old image is obsolete. Design trends change quickly, and in the span of a decade or two, the fonts, colors and shapes that seemed cool at the time could be laughed at in the modern era as nostalgic leftovers. In these cases, the bulk of the brand can remain intact; instead, you\u2019ll merely update the surface-level features, reshaping your logo, updating your brand voice and tweaking that voice for modern tastes.<\/p>\n

2. You’re targeting a new demographic.<\/strong><\/h2>\n

An effective brand is one that\u2019s created specifically for one target audience; this is what makes a brand relevant and relatable. If you decide your company is going to target a new demographic, your brand will have to evolve along those lines as well. A brand that appeals to middle-aged women won\u2019t appeal to teenage boys. You\u2019ll need to revise your image to stay alive.<\/p>\n

3. A new competitor is threatening you.<\/strong><\/h2>\n

Re-branding<\/a> could also be a defensive move to protect your business against the rise of a new competitor. For example, if a new company emerges on the market that\u2019s strikingly similar to yours, users might be confused as to which company to buy from. You can step away from the pack by differentiating your brand with new, more appealing standards. Alternatively, if a differentiated brand emerges, you can learn from some of the qualities that made it successful.<\/p>\n

4. Your mission or values have changed.<\/strong><\/h2>\n

Your mission and values should dictate how your brand develops. If they change, your brand should follow. For example, if your company decides to start providing more eco-friendly options and minimizing its impact on the environment, you can opt for a sleeker logo and a more down-to-earth voice. Whatever it takes to make your brand a reflection of your company\u2019s identity, do it.<\/p>\n

5. Your original brand was botched.<\/strong><\/h2>\n

Of course, it\u2019s also possible that your brand was assembled poorly and in haste, due to a cheap agency without much care for detail or an inexperienced worker on your team. If your brand was originally \u201cbotched,\u201d you may need to rebrand just so you can get a fresh start for your company\u2019s identity.
\nWhere to go from here<\/p>\n

Assuming you\u2019ve decided to follow through with your rebranding efforts, here are a handful of next steps for you to follow:<\/p>\n