{"id":2073,"date":"2016-11-08T17:26:48","date_gmt":"2016-11-08T16:26:48","guid":{"rendered":"http:\/\/alighavami.ir\/110\/2016\/11\/08\/digital-branding-6-steps-for-continuous-brand-improvement\/"},"modified":"2024-12-30T22:04:19","modified_gmt":"2024-12-31T06:04:19","slug":"blog-2073","status":"publish","type":"post","link":"https:\/\/succourad.com\/en\/blog-2073\/","title":{"rendered":"6 Steps for Continuous Brand Improvement"},"content":{"rendered":"<p style=\"text-align: justify;\">The following excerpt is from Karen Tiber Leland\u2019s new book The Brand Mapping Strategy. The Continuous Brand Improvement (CBI) Process is a simple methodology that any committed company can follow to improve the brand-centric nature of their business and come into functional alignment with their brand promise. The six steps are:<\/p>\n<ol>\n<li style=\"text-align: justify;\">\u00a0Capture all the problems, issues and concerns.<\/li>\n<li style=\"text-align: justify;\">Choose the right problem from the pool of ideas.<\/li>\n<li style=\"text-align: justify;\">Select a CBI group facilitator.<\/li>\n<li style=\"text-align: justify;\">Bring the CBI group together.<\/li>\n<li style=\"text-align: justify;\">Implement the solution.<\/li>\n<li style=\"text-align: justify;\">Start all over again.<\/li>\n<\/ol>\n<h2><strong>Step 1: Capture all the problems, issues and concerns<\/strong><\/h2>\n<p>One of the most challenging parts of the Continuous Brand Improvement Process is determining which issues, problems and concerns should be put on the table, and when.<\/p>\n<p>To start, you need a way to capture the majority of issues (big and small) from throughout your organization. The simplest way to do this is to put out a call far and wide for members of your company to propose problems that need solving using a confidential online form. The problems, once received, should be assigned to one of the following five categories of alignment between the brand and the everyday way the organization behaves and functions:<\/p>\n<ul>\n<li>Customer experience<\/li>\n<li>Management commitment<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/?title=Employee&amp;redirect=no\">Employee<\/a> engagement<\/li>\n<li>Processes, procedures, systems and standards<\/li>\n<li>Organizational infrastructure<\/li>\n<\/ul>\n<h2><strong>Step 2: Choose the right problem from the pool of ideas<\/strong><\/h2>\n<p>Management usually makes the final determination as to which specific problem a particular CBI group will take on. However, it\u2019s worth creating a selection committee to assess the ideas and recommend the problems they feel represent the biggest disconnects in the brand promise.<\/p>\n<p>One suggestion: Start small and work your way up. You want the first problems you choose to be relatively easy ones. Coming out of the gate with a win builds momentum and will set you up to solve more difficult and potentially more contentious problems in the future.<\/p>\n<h2><strong>Step 3: Select a CBI group facilitator<\/strong><\/h2>\n<p>After a problem is chosen, and before an official CBI group is gathered, an in-house facilitator is selected. Their job will be to guide the group through the problem-solving process, encourage participation from all group members and bring in outside resources to provide insight into the problem. It is not their job to proffer their own personal opinions about the problem\u2019s causes or solutions. For this reason, it\u2019s not necessary for the facilitator to have a hands-on relationship with the problem. I frequently train people within organizations who have no relationship at all to the problem their group is solving to be CBI group facilitators. There are, however, some qualities I\u2019ve observed that do make for an effective facilitator:<\/p>\n<ul>\n<li>Being well-respected by their peers, staff and manager<\/li>\n<li>Being open to receiving feedback from others as to what is working and not working<\/li>\n<li>Having strong interpersonal communication skills<\/li>\n<li>Being able to put their own point of view about the problem aside<\/li>\n<li>Being trained in the problem-solving methods the company has decided to use<\/li>\n<\/ul>\n<h2><strong>Step 4: Bring the CBI group together<\/strong><\/h2>\n<p>Although CBI group members may come from different departments or parts of the organization, those who participate should have a hands-on relationship with the specific problem they\u2019re going to solve. With the facilitator\u2019s objective guidance, the group brainstorms and evaluates the root causes of the problem and identifies, researches and recommends implementable solutions. Each group usually has between six and 10 members who come together for about six to eight weeks and disband when a solution has been reached and presented to management.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Step 5: Implement the solution<\/strong><\/h2>\n<p style=\"text-align: justify;\">The CBI group is primarily responsible for coming up with a solution that can be implemented within the organization. Part of the formal problem-solving process involves determining the following:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Who will be impacted by this solution?<\/li>\n<li style=\"text-align: justify;\">What is the relative ease of implementing the solution?<\/li>\n<li style=\"text-align: justify;\">Is it cost prohibitive?<\/li>\n<li style=\"text-align: justify;\">Will this solution create another problem?<\/li>\n<li style=\"text-align: justify;\">Does it conflict with another solution we have in place already?<\/li>\n<\/ul>\n<p>Because this process is so thorough, it\u2019s unusual for the group\u2019s proposed solution not to be accepted. As for who is responsible for implementation, that varies depending on the nature of the solution and the company. In some cases, the CBI group continues on with the implementation, but in most cases, it\u2019s assigned to a third party, who\u2019s responsible for seeing the solution through to fruition.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Step 6: Start All Over Again<\/strong><\/h2>\n<p style=\"text-align: justify;\">Kaizen is the Japanese term for continuous improvement, and it\u2019s essentially defined as \u201can ongoing effort to improve products, services or processes. These efforts can seek \u2018incremental\u2019 improvement over time or \u2018breakthrough\u2019 improvement all at once.\u201d<\/p>\n<p>As the name implies, the nature of the Continuous Brand Improvement Process is ongoing. If you continue along this path, you\u2019ll reach a point when you will have solved many of the core issues facing your company. That said, it\u2019s the nature of work that problems will always bubble to the surface that need to be addressed. The process of aligning your brand promise with the way your organization functions is, in many ways, never ending. By putting the Continuous Brand Improvement Process in place, you ensure that you are creating a brand-centric organization &#8212; now and in the future.<\/p>\n<blockquote><p><strong>Recommended\u00a0 Read : <a href=\"https:\/\/succourad.com\/en\/blog-2074\/\">5 Signs It&#8217;s Time to Rebrand<\/a><\/strong><\/p><\/blockquote>\n<h2>Conclusion:<\/h2>\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<div class=\"border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50  dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-transparent\">\n<div class=\"mb-md\">\n<div class=\"relative default font-sans text-base text-textMain dark:text-textMainDark selection:bg-super\/50 selection:text-textMain dark:selection:bg-superDuper\/10 dark:selection:text-superDark\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\">\n<div class=\"prose dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">By following these steps, brands can foster an environment of ongoing enhancement, ensuring they remain responsive to market changes and customer needs.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The following excerpt is from Karen Tiber Leland\u2019s new book The Brand Mapping Strategy. The Continuous Brand Improvement (CBI) Process is a simple methodology that any committed company can follow to improve the brand-centric nature of their business and come into functional alignment with their brand promise. The six steps are: \u00a0Capture all the problems, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[489],"tags":[572,579,576],"class_list":["post-2073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-selling","tag-brand-en-2","tag-brand-improvement","tag-digital-branding-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Continuous Brand Improvement | 6 Steps for CBI&#187; Succourad<\/title>\n<meta name=\"description\" content=\"To achieve continuous brand improvement, organizations can follow these six essential steps outlined in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/succourad.com\/en\/blog-2073\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Steps for Continuous Brand Improvement\" \/>\n<meta property=\"og:description\" content=\"To achieve continuous brand improvement, organizations can follow these six essential steps outlined in this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/succourad.com\/en\/blog-2073\/\" \/>\n<meta property=\"og:site_name\" content=\"Succourad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/m.facebook.com\/Succourad\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-08T16:26:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T06:04:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/succourad.com\/en\/wp-content\/uploads\/2016\/11\/Continuous-Brand-Improvement.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dr. Ali Ghavami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Succourad\" \/>\n<meta name=\"twitter:site\" content=\"@Succourad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Ali Ghavami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/\"},\"author\":{\"name\":\"Dr. Ali Ghavami\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#\\\/schema\\\/person\\\/d760ac637a84c149d4d5d88a1b938525\"},\"headline\":\"6 Steps for Continuous Brand Improvement\",\"datePublished\":\"2016-11-08T16:26:48+00:00\",\"dateModified\":\"2024-12-31T06:04:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/\"},\"wordCount\":903,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/succourad.com\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Continuous-Brand-Improvement.webp\",\"keywords\":[\"Brand\",\"Brand Improvement\",\"Digital Branding\"],\"articleSection\":[\"Market Research, Marketing &amp; Selling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/\",\"url\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/\",\"name\":\"Continuous Brand Improvement | 6 Steps for CBI&#187; Succourad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/succourad.com\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Continuous-Brand-Improvement.webp\",\"datePublished\":\"2016-11-08T16:26:48+00:00\",\"dateModified\":\"2024-12-31T06:04:19+00:00\",\"description\":\"To achieve continuous brand improvement, organizations can follow these six essential steps outlined in this article.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/#primaryimage\",\"url\":\"https:\\\/\\\/succourad.com\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Continuous-Brand-Improvement.webp\",\"contentUrl\":\"https:\\\/\\\/succourad.com\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Continuous-Brand-Improvement.webp\",\"width\":1000,\"height\":750,\"caption\":\"Continuous Brand Improvement\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/blog-2073\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Succourad\",\"item\":\"https:\\\/\\\/succourad.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Steps for Continuous Brand Improvement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/succourad.com\\\/en\\\/\",\"name\":\"Succourad\",\"description\":\"Business Team\",\"publisher\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#organization\"},\"alternateName\":\"Dr. Ali Ghavami\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/succourad.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#organization\",\"name\":\"Succourad Business Team\",\"url\":\"https:\\\/\\\/succourad.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/succourad.com\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo-desktop.webp\",\"contentUrl\":\"https:\\\/\\\/succourad.com\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo-desktop.webp\",\"width\":500,\"height\":156,\"caption\":\"Succourad Business Team\"},\"image\":{\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/m.facebook.com\\\/Succourad\",\"https:\\\/\\\/x.com\\\/Succourad\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCcZN0awUBxRDDH_g7lMpw4A\",\"https:\\\/\\\/instagram.com\\\/succourad\",\"https:\\\/\\\/www.t.me\\\/Succourad\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/Succourad\\\/\",\"https:\\\/\\\/www.aparat.com\\\/Succourad\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/succourad.com\\\/en\\\/#\\\/schema\\\/person\\\/d760ac637a84c149d4d5d88a1b938525\",\"name\":\"Dr. Ali Ghavami\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ad47013fde306d2f5d41ac685042f88d5f846282196f9a83a1006732c83504d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ad47013fde306d2f5d41ac685042f88d5f846282196f9a83a1006732c83504d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ad47013fde306d2f5d41ac685042f88d5f846282196f9a83a1006732c83504d0?s=96&d=mm&r=g\",\"caption\":\"Dr. Ali Ghavami\"},\"honorificPrefix\":\"Dr\",\"honorificSuffix\":\"PhD\",\"gender\":\"Male\",\"knowsAbout\":[\"Business Consulting Mentoring\",\"Business Coaching\",\"Entrepreneurship\"],\"jobTitle\":\"Business Surgeon\",\"worksFor\":\"Ali Ghavami\",\"url\":\"https:\\\/\\\/succourad.com\\\/en\\\/author\\\/ghavami\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Continuous Brand Improvement | 6 Steps for CBI&#187; Succourad","description":"To achieve continuous brand improvement, organizations can follow these six essential steps outlined in this article.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/succourad.com\/en\/blog-2073\/","og_locale":"en_US","og_type":"article","og_title":"6 Steps for Continuous Brand Improvement","og_description":"To achieve continuous brand improvement, organizations can follow these six essential steps outlined in this article.","og_url":"https:\/\/succourad.com\/en\/blog-2073\/","og_site_name":"Succourad","article_publisher":"https:\/\/m.facebook.com\/Succourad","article_published_time":"2016-11-08T16:26:48+00:00","article_modified_time":"2024-12-31T06:04:19+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/succourad.com\/en\/wp-content\/uploads\/2016\/11\/Continuous-Brand-Improvement.webp","type":"image\/webp"}],"author":"Dr. Ali Ghavami","twitter_card":"summary_large_image","twitter_creator":"@Succourad","twitter_site":"@Succourad","twitter_misc":{"Written by":"Dr. Ali Ghavami","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/succourad.com\/en\/blog-2073\/#article","isPartOf":{"@id":"https:\/\/succourad.com\/en\/blog-2073\/"},"author":{"name":"Dr. Ali Ghavami","@id":"https:\/\/succourad.com\/en\/#\/schema\/person\/d760ac637a84c149d4d5d88a1b938525"},"headline":"6 Steps for Continuous Brand Improvement","datePublished":"2016-11-08T16:26:48+00:00","dateModified":"2024-12-31T06:04:19+00:00","mainEntityOfPage":{"@id":"https:\/\/succourad.com\/en\/blog-2073\/"},"wordCount":903,"commentCount":0,"publisher":{"@id":"https:\/\/succourad.com\/en\/#organization"},"image":{"@id":"https:\/\/succourad.com\/en\/blog-2073\/#primaryimage"},"thumbnailUrl":"https:\/\/succourad.com\/en\/wp-content\/uploads\/2016\/11\/Continuous-Brand-Improvement.webp","keywords":["Brand","Brand Improvement","Digital Branding"],"articleSection":["Market Research, Marketing &amp; Selling"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/succourad.com\/en\/blog-2073\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/succourad.com\/en\/blog-2073\/","url":"https:\/\/succourad.com\/en\/blog-2073\/","name":"Continuous Brand Improvement | 6 Steps for CBI&#187; Succourad","isPartOf":{"@id":"https:\/\/succourad.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/succourad.com\/en\/blog-2073\/#primaryimage"},"image":{"@id":"https:\/\/succourad.com\/en\/blog-2073\/#primaryimage"},"thumbnailUrl":"https:\/\/succourad.com\/en\/wp-content\/uploads\/2016\/11\/Continuous-Brand-Improvement.webp","datePublished":"2016-11-08T16:26:48+00:00","dateModified":"2024-12-31T06:04:19+00:00","description":"To achieve continuous brand improvement, organizations can follow these six essential steps outlined in this article.","breadcrumb":{"@id":"https:\/\/succourad.com\/en\/blog-2073\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/succourad.com\/en\/blog-2073\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/succourad.com\/en\/blog-2073\/#primaryimage","url":"https:\/\/succourad.com\/en\/wp-content\/uploads\/2016\/11\/Continuous-Brand-Improvement.webp","contentUrl":"https:\/\/succourad.com\/en\/wp-content\/uploads\/2016\/11\/Continuous-Brand-Improvement.webp","width":1000,"height":750,"caption":"Continuous Brand Improvement"},{"@type":"BreadcrumbList","@id":"https:\/\/succourad.com\/en\/blog-2073\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Succourad","item":"https:\/\/succourad.com\/en\/"},{"@type":"ListItem","position":2,"name":"6 Steps for Continuous Brand Improvement"}]},{"@type":"WebSite","@id":"https:\/\/succourad.com\/en\/#website","url":"https:\/\/succourad.com\/en\/","name":"Succourad","description":"Business Team","publisher":{"@id":"https:\/\/succourad.com\/en\/#organization"},"alternateName":"Dr. Ali Ghavami","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/succourad.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/succourad.com\/en\/#organization","name":"Succourad Business Team","url":"https:\/\/succourad.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/succourad.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/succourad.com\/en\/wp-content\/uploads\/2022\/07\/logo-desktop.webp","contentUrl":"https:\/\/succourad.com\/en\/wp-content\/uploads\/2022\/07\/logo-desktop.webp","width":500,"height":156,"caption":"Succourad Business Team"},"image":{"@id":"https:\/\/succourad.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/m.facebook.com\/Succourad","https:\/\/x.com\/Succourad","https:\/\/www.youtube.com\/channel\/UCcZN0awUBxRDDH_g7lMpw4A","https:\/\/instagram.com\/succourad","https:\/\/www.t.me\/Succourad\/","https:\/\/www.linkedin.com\/in\/Succourad\/","https:\/\/www.aparat.com\/Succourad"]},{"@type":"Person","@id":"https:\/\/succourad.com\/en\/#\/schema\/person\/d760ac637a84c149d4d5d88a1b938525","name":"Dr. Ali Ghavami","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ad47013fde306d2f5d41ac685042f88d5f846282196f9a83a1006732c83504d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ad47013fde306d2f5d41ac685042f88d5f846282196f9a83a1006732c83504d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad47013fde306d2f5d41ac685042f88d5f846282196f9a83a1006732c83504d0?s=96&d=mm&r=g","caption":"Dr. Ali Ghavami"},"honorificPrefix":"Dr","honorificSuffix":"PhD","gender":"Male","knowsAbout":["Business Consulting Mentoring","Business Coaching","Entrepreneurship"],"jobTitle":"Business Surgeon","worksFor":"Ali Ghavami","url":"https:\/\/succourad.com\/en\/author\/ghavami\/"}]}},"_links":{"self":[{"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/posts\/2073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/comments?post=2073"}],"version-history":[{"count":0,"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/posts\/2073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/media\/41638"}],"wp:attachment":[{"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/media?parent=2073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/categories?post=2073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/succourad.com\/en\/wp-json\/wp\/v2\/tags?post=2073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}